How to Promote Your Physical Products
Thanks to Amazon & Ebay more and more entrepreneur are now taking a stab at selling physical products online. But while selling through Amazon or Ebay is easy, it’s also crucially not your only option. Once you have a product, you can now sell in a variety of ways. Sell some of those products though Amazon and Ebay, and sell some yourself!
A physical product might be something you have made yourself or it might be something somebody else makes and you buy from them at a wholesale price and resell it. Once you have your physical products you then open up some new marketing methods, here are just a few…
Through Your Own Site: Think about it, you buy a product off Amazon or Ebay and right there on the label is the company's website. You can go there and buy your next product or the same product right from the company website. You can even send them a thank you for buying and offer a discount code from your site. Hopefully you will have begun to see the merits of selling a product and particularly a physical product which will mean you become the sole beneficiary of your own hard work and that you maximize the potential profit you can make from each customer. Having a product on your site which you can sell means you keep the visitors on your page rather than sending them away, you strengthen your brand, and you don’t share your profits. At the same time, you'll find that actual physical products still sell much more effectively than digital products and according to statistics they sell roughly three times as many.
Think of selling your product on Amazon or Ebay as advertising. You will now earn enough per visitors that you can afford to use some more expensive methods of promotion. That and you'll have something that you can display physically and that will be interesting enough to draw visitors in its own right.
Here's how to promote physical products on the web.
Use Existing Channels: There are many different channels you can use to get the word out about your product. For instance you can promote your products on Amazon and EBay which will be a great way to connect with people who are searching for something like the item you offer. Likewise, you can also sell your item on Facebook, Esty, Pintrest, Instagram, and Fiverr (especially if there's an element of customization) or you can generate a buzz for it before you've even released it using Kickstarter.
Use a Mailing List: When people visit your site, what's the one thing you want them to do before anything else? The answer is easy – you want them to sign up to your mailing list so that you can start marketing things to them directly and addressing them right in their own inbox. This is also a great way to invite people to get in touch with their feedback and suggestions which can help you to tailor make products for your audience.