AI for Marketers Concerned About the Use of This Technology
Whenever any technology comes onto the scene, it immediately raises suspicion and concern, but with artificial intelligence (AI), the worry was heightened due to many factors.
One thing that concerns many marketers is how the AI is trained on data. Basically, it’s being fed billions of pieces of data in an effort to train it to think, behave and churn out results similar to how a human would.
But because it can access and scan huge datasets in mere seconds, its output is often flawless compared to some marketers who don’t have time or even access to all of that information.
It doesn’t typo or make spelling and grammatical errors. The finished content is usually pristine, but there are drawbacks you have to watch for. For instance, AI can fill in any gaps in information with something it makes up, and they admit this.
So if you’re a marketer utilizing AI in your business, you still have to do your due diligence in ensuring that whatever it creates is accurate and up to date. Timing is important because some AI models are writing based on information up to 2021, but not later than that.
If you’re someone who is worried about using AI, then the best way to handle that is to use a 3-pronged approach. First, go into the arrangement with AI using it as a partner or tool, rather than a crutch or freelancer.
If you’re bringing your own ideas into the mix, it has an original starting point with you at the helm. Secondly, you can use AI for brainstorming and improvements only. You don’t have to use it for full content creation.
You can come in with a basic outline and ask AI to expand on your points or ensure it fully covers a topic. Then you can create your content yourself and feed it back to AI, asking for insight on how to make it even better.
Third, you can maintain close oversight on your AI output. Read through everything it creates, ensure and double check for accuracy, and give yourself peace of mind that what you’re using it for is going to guide your audience in the right way.
AI isn’t a monster that is going to replace humans. It doesn’t mean the end of original ideas and human leadership. Al it does is provide a way for you to speed up your marketing and present the best quality for your readers possible – and that’s something we can all agree is beneficial for everyone.
AI Can Serve as a Forward-Thinking Strategist for You
There are some industry experts who are well regarded as being thought leaders who people to turn to in an effort to see which way the wind will blow in their niche. It seems like they have a crystal ball and can see the future – even though they simply do great research and have good gut instinct when it comes to predicting what will happen.
Now, artificial intelligence (AI) is leveling the playing field for you, giving you that forward-thinking ability that you may not inherently possess. It’s not just about topics that will be in-demand, either.
While AI is great at predicting trends and behaviors based on past and current actions, it can help in many other ways, even assisting you with planning out your overall marketing strategy.
AI has the ability to access datasets that can show where the market will head. So instead of just asking it for some cutting edge content ideas, you can ask for more information on where to evolve or grow your business.
This may mean heading into a growing niche that complements the one you’re in now, or expanding your role in a new business model, like becoming an influencer on a social media platform for your niche topic rather than just publishing eBooks.
You may be stuck in a rut selling info products on a third party platform but AI lets you know about the TikTok shop and how some people are making millions selling journals there rather than on Amazon.
AI not only looks at consumer behavior and your market, but it keeps a sharp eye on your competition, seeing what they’re doing. It can help in so many ways that aren’t typical of online tech tools, too.
For example, if you give it your budget, it can look ahead at how you should be allocating your resources for the coming month so that you achieve maximum results from your online campaigns.
If you’ve suffered some setbacks and lost some revenue in the last month, ask AI to help you minimum your risk next month and recoup some of the losses. It can look at probabilities and help you forecast the best path forward for maximum earnings.
If you’re a work at home online entrepreneur, you might even struggle with your work-life balance, finding yourself burdened without any free time. Ask AI for help mapping out a formidable approach that alleviates some of the strain and helps you get more done in less time, whether it’s with batch work, use of better tools, etc.
AI Is Capable of Expanding Your Audience Reach
One reason why content might have poor reach is that it’s too broad or generic for your audience to want to click on or share with others. AI can personalize and tailor your content for many different demographics.
So you can have the same concept being written for men or women, seniors or college students, and so on. You can start with one piece and feed it to AI for it to personalize so that you can share it for each demographic.
If you don’t know who all could be a potential target for the content, ask AI – it can help you come up with a list of potential readers (or buyers), including many you may not have considered so far.
Not only can the content address a particular audience, making them more likely to click through and read it because it appears to be speaking to them and their needs, but it can optimize the content so that it ranks for that demographic and keyword phrase in search engines.
Even if your content has a broad audience, you can use AI to help you gain more free traffic with top positioning in the search engines. You can have it use the keyword phrases strategically, but also come up with meta data and schema markup to help you in this area, too.
Top rankings mean more traffic and a better reach than you had before! The same holds true for free traffic being generated from social media platforms. AI can pinpoint where your audience is, what kind of content they respond to, and even tell you what schedule to use (including frequency, time of day, and days of the week) to post.
Then, AI can map out weeks’ worth of content for you – including coming up with topics, hashtags to use, outlines or even creating the text, graphics, or video content that you want to post to your account.
AI Is a Great Tool for Getting More from Your Content
One thing all marketers should excel at is getting more mileage from their content. You are in need of regular content across so many different platforms and for multiple purposes, so it’s wasteful if you don’t maximize the use of every piece.
There are two ways AI (artificial intelligence) can help you with this concept. First, if you’re a marketer who purchases private label rights (PLR), you can get more out of your readymade content by pairing it with AI.
For example, let’s say you bought a 400-word article about survival gardening. You can feed that into an AI tool and ask it to expand on the topic so that you have a 1,500-word pillar blog post that has potential to rank well in the SERPs (search engine results pages).
You can also ask it to change the slants or personalization for the piece of PLR so that you can use it for multiple audiences. A simple article about self defense for survival can be altered from a general audience to one for women, or one for non-lethal methods.
Repurposing content is another way AI can help you get more from your content. Whether it’s PLR that you bought or content you created (or even had AI create), this is something AI excels at.
So if you created a blog post, you can have AI repurpose it into many different formats. It can extract something for a social quote poster. It can take the main points and turn them into a listicle article.
It can take the steps in the article and create an infographic, even telling you what icons or images should accompany each one. It will take long sections and distill it into a phrase or sentence.
If you need a Pinterest image, it can create that for you – or something visually stunning for Instagram. If you want to turn your article into a podcast episode, it can do that – using your article as a transcription but adding more natural talking points to it.
It can do the same for turning it into a video, making it into a script you can use and even telling you what to put on the slides if you’re making a slideshow presentation. Now you instantly have a blog post, social media content, audio and video elements from one piece of content.
If you want to turn a 30 minute YouTube video into a 6-second short form TikTok video, it can tell you how to do that, too. You can even have it take materials and create outlines for Webinars or live streams if you want to repurpose it in that manner.