Top Ways for Internet Marketers to Get Links for Their Websites
SEO
SEO is getting harder all the time, and is a far-cry from the simplicity of its early days. One of the toughest challenges for an internet marketing is finding places to post links that won’t get you penalized.
Content farms and link directories don't really provide this because they look like link manipulation and because they aren't generally seen as high quality resources by Google. Link swaps don't really work either because it's normally only the irrelevant and struggling sites that want to trade, which leaves you in a bit of a pickle.
So what do you do instead? You start looking for other techniques and fortunately there are a few good ones you can use. Here are some smart new strategies to start building a large, high quality and varied link profile.
Guest Posts
Guest post are of course one method you can use to get your links onto highly relevant and high quality sites, but this is a strategy that takes a lot of time and requires an element of luck. Guest post are a great way to create some links to your site if you do them right and don't produce low quality articles. Guest posting is a tried and ture way to get links to your site. If you are lucky enough to be ask to guest post on someones blog you should take the time to write a very thoughtful article that really helps someone in their business. You can beg bloggers tirelessly for links to your sites but until they can trust you and see your work you might get a no in the beginning but if you pick sites that are close to yours in terms of success, then you’re in with a good shot.
Celebrate Businesses and People
Writing positive articles on other businesses and other people is a very smart way to bring more traffic to your site. Why? Because people love having their egos massaged and if you write a flattering article about them they will certainly do a promotion for you. The best things to write about are people that need the extra promotion but that don't work online – so look for small businesses on Kickstarter or new bands on LinkedIn to write about. Then just point them in the direction of your article and wait…
Find People Who Don't Care About SEO
Believe it or not there are still some people online who don't care about SEO. For instance, if you can find a really good fan site that is only in it for the love of their favorite band/actor/hobby then they will almost always be happy to link to your site. The irony is that even though they probably don't care much about their SEO, they will be highly likely to have a good PR that will be very beneficial to you.
Write for a Group
Posting links onto forums is still a good way to get PR juice but it can also get you into trouble and get you banned if you're blatantly being promotional. What's smarter is to write posts that are more specifically targeted for those communities and answer existing questions they have. Write for someone in particular and the promotion will be much easier.